Web MMBA Site
    Road Safety Campaign

Because of increasing vehicles of all kinds, roads in India are increasingly becoming accident-prone, necessitating interventions to promote road safety. For the last 15 years MMBA is promoting road safety in the form of annual road safety campaign.

The campaign for the year 2015-16 involved the following activities in Barmer, Jaisalmer, Jalore, Jodhpur, Sirohi, Pali, Bhilwara and Ajmer districts:

Chaupal Meetings
These were organised at main crossings and major places in urban and rural areas. The people were told to keep left on roads all the times; they should keep roadside lights in mind and use helmet for security of driver and pillion riders both. One should never drive under the influence of alcohol.

Youth and Child Rallies
These were organised to impart road safety information through rallies of children and youth of major schools of all the districts. A total of 540 rallies were organised, 90 in urban areas and 450 in rural areas. Nearly 8,100 youth and 2,700 male and female students participated in the rallies.

Three kinds of messages were given through the banners and posters used in the rallies:

  1. Seek safety, aim safety, follow safety, ensure safety, teach safety and yield safety
  2. Drunken driving means invitation to death
  3. Wear helmet while driving

Street Plays
The cultural team of the organisation staged 550 street plays, of whom 90 were staged in urban areas and 450 in rural areas, benefitting 52,250 people. Awareness was created among the people through music, songs and plays.

Puppet Shows
Along with street play, the communication team also staged puppet show. In this show messages about road safety were given. During the show, women, men and children participated in large numbers.

Slogan Writing
Under this slogans like helmet pahan kar gadi chalao, sanrakshit yatra kaa laabh uthato (drive vehicle with helmet and enjoy safe journey), sharab pikar gadi chalana maut ko swayam bulana (drunken driving is invitation to death), gadi har samay dhire chalana (always drive slow), etc., were written at major and public places in 707 urban and rural areas of the target districts.

Posters carrying messages of road safety were passed at pasted at 707 urban and rural areas of the target districts.

Interventions in photographs
Letter of Appreciation